In today’s increasingly global marketplace, there are growing opportunities for manufacturers to sell their products internationally. In particular, the demand for household appliances is increasing in South America. With an emerging middle class possessing rising purchasing power, home appliances are expected to experience growth both in basic products and the more technologically advanced product categories. The current demand for basic kitchen appliances, washing machines, and fridges, as well as the projected future demand for premium, smart and high-value added products will be driven by one segment of the population- a rapidly urbanizing population of young people. [1]

[1] Latin America Home Appliances Market – Growth, Trends, and Forecasts (2017 – 2022): December 2017.
Retrieved from: https://www.mordorintelligence.com/industry-reports/latin-america-home-appliances-market-industry