Codes & Standards - Purchase
ISO 20671-1:2021
Brand evaluation — Part 1: Principles and fundamentals
SKU: iso_081739_179622
Published by ISO
Publication Year 2021
1 Edition
12 pages
Product Details
This document specifies the fundamentals and principles for brand evaluation, including an integrated framework for brand evaluation containing necessary brand input elements, output dimensions and sample indicators.
This document can be used in internal and external brand evaluation.
This document can be used in internal and external brand evaluation.