Codes et normes - Achat
ISO 20252:2019
Market, opinion and social research, including insights and data analytics — Vocabulary and service requirements
SKU: iso_073671_167612
Publié par ISO
Année de publication 2019
3 Edition
66 pages
détails du produit
This document establishes terms, definitions and service requirements for service providers conducting market, opinion and social research, including insights and data analytics (hereinafter referred to as service providers).
Non-market research activities, such as direct marketing, are outside the scope of this document.
Non-market research activities, such as direct marketing, are outside the scope of this document.