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A Simple Guide to Product Certification

How to navigate the certification landscape in international markets

The right certification mark on your product can open doors to markets in the U.S., Canada, Europe, Asia, and the rest of the world. The key to successful certification is working with a knowledgeable third-party certification agency from the beginning of your product lifecycle.


Concept, Research and Development

When you have an idea for a product, the next thing to consider is how to access international markets, but this can be challenging because certification requirements can vary globally. Your product may require specific marks, report certificates, and certifications depending on the regions and countries you want to sell your product in.

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Need clarity on the technical requirements?
Work with a certification body that can provide the right technical information services to examine your specifications and prototypes, advise you on applicable standards, and provide training to your product team.


Prepare for Certification

You’ll need to assemble the key documents needed in order to certify your product, including:

  • A product fact sheet
  • Sample product labels and other markings
  • Instruction manuals
  • Technical documentation such as drawings, layouts, component information, and schematics
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Consider pre-testing your product.
Early testing can help you identify problems that might delay certification. If you don’t have testing facilities, ask your certification body if they can provide this service.


Request a Quote

Send your documents to a certification provider to request a quote. Your quote should outline the scope of the certification, including the countries and jurisdictions for which you would like certification, as well as any needed testing, inspection, or other project details.

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Understand your testing options.
Field evaluations and witnessed manufacturer’s testing can help tailor the certification process to your business’ needs.


The Evaluation Process - Testing and Inspection

Your certification provider will use a combination of testing and inspection techniques to evaluate your product against the applicable standards. Depending on your compliance requirements, the methodology may include lab testing, witness testing, or physical inspection. In many cases, an inspection of your factory production process will be required.

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Early problem identification.
The evaluation process is likely to uncover characteristics of your products that may not comply with the applicable standards. Make sure that the service provider you’ve selected identifies these characteristics and brings them to your attention in a timely manner. Early notification and correction can reduce re-works, waste, and lost time.



When your product has been found to meet the requirements for certification, you will be issued a formal report, certificate of compliance, or other certification-related document, as well as authorization to apply any applicable certification marks on your certified products.

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